WHAT GOES INTO YOUR HOME MATTERS.
We choose ingredients with a purpose, combining plant-derived ingredients, smart formulation and modern cleaning technology to create home care that performs in real life.
Thoughtfully chosen. Clearly explained.
THE PLANT BEHIND THE THINKING
Sunflower is an important part of Ecolyt's plant-derived story.
We look to plant-based sources to move away from the conventional idea that powerful cleaning has to rely on harsh, petroleum-led formulations.
But for us, using a plant-derived ingredient isn't enough.
It needs to have a reason.
Sunflower-derived inputs are part of our approach to creating cleaning formulations that bring together plant-derived sourcing and modern formulation technology.
Nature gives us the starting point. Formulation makes it perform.
PLANT-OIL POWERED CLEANING TECHNOLOGY
MES — Methyl Ester Sulfonate
MES is a surfactant derived from vegetable oil. In laundry formulations, it helps create the cleaning system that lifts and removes everyday dirt.
What makes it especially relevant for Ecolyt is its hard-water performance.
Hard water contains minerals such as calcium and magnesium that can interfere with cleaning. MES is designed to remain effective in these conditions, helping your detergent perform where ordinary cleaning can struggle.
WHY WE CHOSE MES
Plant-Oil Derived
Derived from vegetable-oil-based raw materials.
Hard-Water Performance
Designed to perform effectively even in mineral-rich water.
Effective Cleaning
Works as part of the surfactant system that lifts everyday soil and dirt.
Modern Technology
A smarter approach to achieving cleaning performance without relying on a conventional petroleum-led surfactant story.
TARGETED CLEANING, NOT JUST MORE CLEANER
Our laundry detergent uses protease enzymes to target everyday protein-based stains.
Think of common stains like food, sweat and other protein-rich soils.
Instead of simply increasing the amount of detergent, enzymes help the formula target specific types of soil more effectively.
Because good cleaning isn't always about using more.
It's about formulating smarter.
CLEANING POWER, FROM A DIFFERENT STARTING POINT
Plant-sugar-derived cleansers are used across parts of our range to help lift everyday dirt while supporting a gentler cleaning experience.
They are part of our effort to choose thoughtful alternatives for everyday cleaning, without making performance an afterthought.
BECAUSE WATER MATTERS TOO.
Hard water minerals can interfere with cleaning and leave deposits behind.
That's why selected Ecolyt formulations use water-softening and chelating ingredients to bind those minerals and help the cleaning system work more effectively.
Some of these are derived from glucose/plant-based sources, depending on the product.